Privacy Policy

Last updated: November 30, 2025

Introduction

AL1CE ("we," "us," or "our") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, store, and protect your information when you visit our website, purchase products, or interact with our services.

By using our website and services, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Personal Information

When you make a purchase, create an account, or sign up for our mailing list, we may collect:

  • Name and email address
  • Billing and shipping address
  • Phone number (if provided)
  • Payment information (processed securely by Stripe)
  • Order history and preferences

Automatically Collected Information

When you visit our website, we automatically collect certain information:

  • IP address and approximate location
  • Browser type and device information
  • Pages visited and time spent on site
  • Referring website or source
  • Cookies and similar tracking technologies

How We Use Your Information

We use your personal information to:

  • Process and fulfill your orders
  • Send order confirmations and shipping updates
  • Provide customer support
  • Send marketing communications (with your consent)
  • Improve our website and services
  • Detect and prevent fraud
  • Comply with legal obligations

Payment Security

All payment transactions are processed through Stripe, a PCI-DSS Level 1 certified payment processor. We never store your full credit card number, CVV, or other sensitive payment data on our servers.

Your payment information is encrypted using SSL/TLS technology and transmitted directly to Stripe's secure servers. For more information about Stripe's security practices, visit Stripe's Privacy Policy.

Data Sharing

We do not sell your personal information. We may share your data with trusted third parties only as necessary to provide our services:

  • Stripe - Payment processing
  • Shipping carriers - Order fulfillment
  • Email service providers - Marketing and transactional emails
  • Analytics services - Website improvement and marketing optimization

Cookies & Tracking

We use cookies and similar technologies to enhance your experience, analyze site traffic, and for marketing purposes. This includes:

  • Essential cookies - Required for site functionality
  • Analytics cookies - Help us understand how visitors use our site
  • Marketing cookies - Used for advertising and conversion tracking

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect site functionality.

Email Communications

If you subscribe to our mailing list or make a purchase, you may receive:

  • Order confirmations and shipping updates
  • New music releases and announcements
  • Exclusive offers and promotions
  • Tour dates and event information

You can unsubscribe from marketing emails at any time by clicking the "unsubscribe" link in any email or by contacting us directly. Transactional emails (order confirmations, etc.) are not optional when you make a purchase.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. If you request deletion of your data, we will remove it within a reasonable timeframe, except where retention is required by law.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict processing of your data
  • Data portability
  • Withdraw consent at any time

California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and how it is used, the right to delete your information, and the right to opt-out of the sale of your information. As stated above, we do not sell personal information.

Children's Privacy

Our services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected data from a child under 13, we will take steps to delete that information.

Security Measures

We implement appropriate technical and organizational measures to protect your personal data, including encryption, secure servers, and access controls. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.

Contact Us

If you have any questions about this privacy policy or our data practices, please contact us at: